Buyers

CRM — buyer intelligence & interaction log

4 buyers
SP

Sarah Peterson

Warm
Category Manager · Kroger Southeast
Last contact:8 days ago
Next follow-up:May 15, 2026

Intelligence

structured · auto-extracted from interactions
Categories Expanding
Frozen MealsNatural Foods
Categories Cutting
Conventional Snacks
Decision Style
Data-driven
What They Care About
Velocity numbers, clean store setup
Notes

Responds best to morning calls. Loves category data. Lead with numbers, not stories.

Interaction Timeline

4 interactions
call·Quarterly check-in callMay 02, 2026

Discussed Q2 Amy's Kitchen frozen expansion. Sarah confirmed 8 SKU adds for Austin & Houston stores.

Amy's Kitchen Follow-up: Send sell sheet by Fri
meeting·Category review prepApr 24, 2026

Walked through velocity data. Pushed for end-cap in frozen adjacent space. Sarah open to Q4 trial.

Amy's Kitchen Conagra Brands Follow-up: Build Q4 proposal
email·Promo recapApr 11, 2026
Amy's Kitchen
visit·In-store walkthroughMar 28, 2026

12 stores audited together. Sarah noted out-of-stock in 2 Houston locations.

Amy's Kitchen